Social Media

Social Media

Before we address social media as a single entity, lets analyze on how 'homogeneous' is the crowd that constitutes this 'supposed' influence group. Though the current global discourses point towards the major role that social media play and could play, it is still a partial view of the big picture that is emerging. Many factors like the level of openness that is inherent in a society, the form of government that is ruling, the historical data on people's response to popular movements/Activism in a particular region is not considered, when organizations jump on to conclusions about the role that social media could play. They seek to simplify the social media engagement and its influences through much simplified variables like...Read More

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