Looking for a New Marketer Generation
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At a first glance. Why rethinking is needed More and more companies start to address and incorporate social change. It seems unavoidable. But not that far that they really integrate it. It seems to be difficult to make social business or at least social needs the starting or even better the main point of business activities. Social change is still seen as a nice to have, meanwhile the big business is done as...Read More+SocialGood
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