Social Good Summit was one of its kind events. It brought together the minds from around the world to focus on single subject matter. It has played a crucial role in creating awareness towards major problems that we are or will be facing and also inspires us to find a solution for them. It forces us to take actions today for impending troubles of tomorrow.
Reverse Innovation in mHealth
I recently interviewed Kirsten Gagnaire, Global Director of the Mobile Alliance for Maternal Action (MAMA). MAMA is a public-private partnership that provides relevant information to pregnant women and local healthcare workers text and voice messages. MAMA credits its success- reaching 530,000 mothers in 60 countries- with a focus on local relevance and rapid prototyping. "We don't just translate- we localise the content and target local myths. We look at the literacy rate and the level of comfort with technology," says Gagnaire. MAMA relies heavily on focus groups, bringing in the whole spectrum of healthcare stakeholders into early conversations - from community health providers to...Read More+SocialGood
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