Reverse Innovation in mHealth

Reverse Innovation in mHealth

I recently interviewed Kirsten Gagnaire,   Global Director of the Mobile Alliance for Maternal Action (MAMA). MAMA is a public-private  partnership that  provides relevant information to pregnant women and local healthcare workers  text and voice messages.    MAMA credits its success- reaching 530,000 mothers in 60 countries- with a focus on local relevance and rapid prototyping. "We don't just translate- we localise the content and target local myths. We look at the literacy rate and the level of comfort with technology," says Gagnaire. MAMA relies heavily on focus groups, bringing in the whole spectrum of healthcare stakeholders into early conversations - from community health providers to...Read More

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